Sometimes design does more than catch the eye, it moves you.
Last night we experienced one of those unforgettable moments that remind us why we do what we do: our stand was recognized with the Interihotel 2025 Award for Best Stand Design.
This recognition is much more than a trophy; it’s the confirmation of a path, a way of understanding design as something that transcends aesthetics and connects with what’s truly essential: the relationship between human beings and nature.
SYMBIOSIS: Where Design and Nature Meet
Symbiosis was born from a simple yet powerful idea: everything that exists is connected. Every element of the stand was conceived as part of an ecosystem — the texture of materials, the warmth of light, the harmony of forms. Nothing was placed there by chance. Everything sought to express that natural coexistence we often forget amid the rush of daily life.
We wanted visitors not just to see a stand, but to feel a living space, where natural materials, textures, light, and silence coexist in balance. A space that reminds us, between shadows and substance, that to design is also to care.
From the Salone del Mobile in Milan to Interihotel
The design of Symbiosis had already captured attention before. Its first presentation took place last April at the Salone del Mobile in Milan, where it was enthusiastically received for its sensory approach.
The concept was developed by María Ortega, Creative Manager at TM Leader Contract, who envisioned the space as a living experience — one capable of evolving and adapting to different exhibition contexts without losing its essence. Under her creative direction, Symbiosis became a space that transcends the ephemeral: a refuge where design and nature merge to evoke emotion and awareness.
At the stand, visitors could experience the concept behind TM Leader Contract’s creative campaign, Symbiosis, alongside a selection from our new collaboration with designer Karim Rashid. The stand captured attention and curiosity through a simple yet powerful exercise in contrast — both chromatic and luminous.
The jury was impressed because the space cannot be fully understood at a single glance — it invites you to step inside and discover what lies within. Once inside, the display — arranged in niches on both sides of a central corridor — allows visitors to explore the product line in an almost museum-like manner, creating an elegant and immersive experience.
SYMBIOSIS: Between Universes
Symbiosis is not just a campaign, it’s a manifesto about the future of design. It’s an approach that not only redefines furniture aesthetics but proposes a vision where technology and nature converge to create a new reality.
In a world where the boundaries between the natural and the artificial are increasingly blurred, TM Leader Contract’s new campaign reimagines contract and bespoke furniture design. Symbiosis is the connection between origin and future, matter and algorithm, craftsmanship and artificial intelligence — the evolution of design as the language of a new era.
An Award that Speaks of Evolution
This award, granted by the jury of the leading event in hospitality interior design, celebrates creativity, innovation, and conceptual coherence.
It’s not the first recognition we’ve received at Interihotel. Back in 2021, we were also honored with the Best Stand Design Award. Four years later, this new accolade fills us with pride and gratitude — but above all, it reaffirms what we believe: that design has the power to connect, to move, and to transform.
Thank You for Being Part of This Symbiosis
None of this would have been possible without the talent, passion, and dedication of the entire team who brought Symbiosis to life. We also thank Interihotel for being that meeting place where design and hospitality continue to inspire one another.
This award is not ours alone, it belongs to everyone who believes that design can be a form of symbiosis with the world.
Because when design is born from connection, symbiosis happens.
